New regional structure intends to promote growth and further the prioritization of customer needs

NASHVILLE, TENN. (December 5, 2023) – Elevate™, a leading commercial roofing, wall and lining systems provider, has strategically reoriented its U.S. Sales organization and leadership team. The Elevate internal U.S. Sales team is now organized into East and West divisions, each led by a Senior Sales Director. The newly created role of Vice President of Supply Chain & Customer Experience will focus on end-to-end optimization, collaboration across the organization, and providing exceptional service to customers. Elevate implemented these changes to reinforce the commitment to improved customer centricity and provide more regionally focused customer support.  

The leadership team members are pictured below (left to right): Allen Sopko, Senior Sales Director, Elevate - West, Holcim Building Envelope; David Finn, Senior Sales Director, Elevate - East, Holcim Building Envelope; Jennifer Hemgesberg, Vice President, Supply Chain & Customer Experience, Elevate.

"Listening to our customers, building strong relationships, and prioritizing customer experience are at the core of who Elevate is,” said Kristin Beck, President of the Americas Commercial Roofing Systems & Lining business unit at Holcim Building Envelope. “These leadership changes are a step forward in strengthening our market relationships and enhancing our customer engagement. Expanding senior leadership roles will further support our efforts in achieving these goals."

Senior Sales Directors to Better Address Regional Needs

David Finn and Allen Sopko have both been promoted to the role of Senior Sales Director, with Finn leading the East and Sopko leading the West. In their new roles, the Senior Sales Directors will be responsible for regionally organized teams of Regional Sales, Strategic Account, and Regional Account Managers. The Elevate Technical and Warranty teams will be regionally aligned with their Sales partners to allow for more effective collaboration within each market. Together, these teams will be uniquely positioned to address customers’ needs, and in partnership with Elevate independent sales representatives, will focus on delivering an outstanding customer experience.

Finn joined Holcim Building Envelope in 2017. With 30 years of experience in account management, sales, operations, and leadership development, Finn enters the role with a deep understanding of both the strategic and operational aspects of the business.

Sopko joined Holcim Building Envelope in 2004 and has held many positions throughout his career. His experience in sales, technical, product management, and marketing has shaped a comprehensive understanding of the building products industry.

Vice President of Supply Chain & Customer Experience to Underscore Dedication to Service

Jennifer Hemgesberg has been promoted to Vice President of Supply Chain & Customer Experience to enhance the integrated supply chain, focusing on end-to-end optimization and promoting collaborative efforts across the Holcim Building Envelope organization, including the Elevate brand. Hemgesberg will be responsible for demand and supply chain planning and will lead the Elevate Customer Experience (CX) program, reinforcing the brand's commitment to customer loyalty and satisfaction. Hemgesberg’s professional experience includes a diverse background in supply chain planning and customer-centered programs, priming her to optimize customer service and drive sustainable growth. 

For more information, please visit HolcimElevate.com or contact your local sales rep.

About Holcim Building Envelope

Holcim Building Envelope delivers high-performance solutions that make the entire building envelope more sustainable for customers around the world. We are committed to raising the standards of building solutions by delivering superior quality and innovation while addressing industry needs. Our offerings cover a comprehensive range of residential and commercial roofing, wall and lining systems, insulation, and waterproofing solutions for a variety of industries from construction to marine and aerospace. Our powerful portfolio of brands includes Gaco, GenFlex, Malarkey Roofing Products, Duro-Last, and Elevate, the new name for Firestone roofing, wall and lining systems. Visit HolcimBE.com to learn more. 

About Holcim 

Holcim builds progress for people and the planet. As a global leader in innovative and sustainable building solutions, Holcim is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of its strategy, Holcim is becoming a net zero company, with its people and communities at the heart of its success. The company is driving circular construction as a world leader in recycling to build more with less.